As the Web continues to be an integral part of Academics, it is important for institutions to differentiate themselves using online strategies that enables effective communication and enhances user's experience. In today's techno savvy world, a prospective student's first exposure to an institution will most likely be through the web. A viewer's perception of an institution's identity is formed while perusing the initial pages of a web site/portal. Hence, it is very essential to have an interactive web site, which connects users (prospective students, alumni, general public & corporate) with the institute. An interactive portal with rich features facilitates seamless communication with the students. It in turn helps in spreading awareness, increases enrolment and delivering the right message at the right time.