Every company undergoes various stages, from gestation to maturity during which it seeks professional experts who understand their business challenges to provide solutions and suitable actions to improve their profitability.
We offer marketing consulting and research services to our clients that benefit them at various stages of the business lifecycle - Gestation, Inception, Pilot Stage, Roll Out, Growth, Expansion and Maturity.
If you have a new product to launch, to conduct a feasibility study, to identifying the market potential and business opportunities, to develop a brand strategy, to know the best way to promote and sell your product, to understand the socio-culture behaviour and trend, to identify the gap or the unmet need of customers or to develop customer experience management strategies- ZeebraCross is the one- stop solution for these challenges.
We will serve as an extension of your marketing department for taking care of your marketing activities using the latest marketing management techniques. We help you create, deliver and communicate value to your customers within budget, on schedule and in line with your business goals.
Business planning & Development
ZeebraCross understands global business dynamics and believes that business, marketing and strategic plans must demonstrate much more than just show-casing the company’s competency and vision for obtaining funds, forming alliances and hiring executive teams.
Our expertise in writing business plans complements our client’s business strategy to withstand tough competition in attracting funding, key employees and alliances.
Business plan preparation requires high-level research, delegation, refinement and discipline. We work with your management team to design and develop
a business plan that conveys your company’s drive and determination to succeed. ZeebraCross’s business plan preparation process involves identifying prospective users, gathering accurate and usable information and carefully outlining the plan before writing.
Research services
Our research services include a wide range of market research, competitive intelligence and trend analysis driven by primary and secondary research. We support you to achieve more by providing you with detailed information about companies, markets, trends, products, services and people that matter to them, through research and business information support.
Services:
- Company Research: Company analysis and profiling, SWOT, Competition analysis, market and product research, Company performance.
- Business Information: Business insight reports, compiling and creating content, creating customized sectoral report , databases creation and Newsletters
- Competition comparison and analysis
- Product and supplier profiling
- Market opportunity analysis
- Demand assessment
- Product portfolio analysis
- Analysis of customer segments, products, channels and technologies
Mystery Shopping
Uncover the mystery to bring the “WoW factor in customer experience…”
We meticulously follow the best business practices in protecting your interest and your customers by offering truthfulness, complete business transparency and confidentiality in mystery shopping services.
Services:
Customer Satisfaction Survey: It is the most common form of mystery shopping in which experienced shoppers anonymously evaluate the customer service, operations, merchandising, product quality and other elements of the consumer’s experience.
Competitive and comparative intelligence: It is done by experienced and educated shoppers to compare customer service or pricing with a competitor. Usually, the observation is noted on the same survey form used by the client for the purpose of comparison.
Identifying the training needs: It is done as a follow-up of mystery shopping. The results of the surveys are compiled and analyzed to develop a training program focusing on the areas that require improvement.
We are MSPA-AP Certified Professionals.
Our Recent Projects
- We are conducting a Knowledge Management Survey to understand the process of integration of information within organizations. For this, we are interviewing senior executives in more than 1,000 companies based in the United States, China and India. The survey is by invitation only and we seek your valuable inputs to make this survey a success.
START SURVEY : www.zeebracross.com/KMSurvey
The results of this research project will help improve understanding of how firms use information they receive to enhance their performance. We hope the results of the survey will be useful to organizations and the academia. The results will be published in leading business journals.
- Developed integrated marketing and communications solutions for a leading pharmaceutical company: The client was seeking an agency to design a marketing and communication strategy for the launch of its OTC product in retail market. We proposed to create and execute a brand strategy that captures the attention and imagination of their target customer, tapping into the individual’s needs, wants and desires, while establishing a connection between the advertised product and the target customer’s lifestyle, beliefs or values.
- Developed business plan for a US based IT Services Company who wanted to explore the opportunity to enter into Financial and Accounting Outsourcing business, Legal Process Outsourcing and Contract Research Organization.
- WiMAX Research: The research study involved feasibility study on deploying Wimax Solutions in the Middle-East, CIS countries, Asia, Europe & Africa in different environments- including urban, towns and rural areas for a country.
VoIP Business Research: The objective of this business research was to get a complete idea and detailed understanding of how the VoIP Business works with detailed info on whom to contact for sourcing VOIP services/products.
Mobile Phone Technology Transfer: The objective of this research study was to understand the mobile phone manufacturing industry and technology involved. Also, to locate strategic technical partners for availing technology transfer for manufacturing mobile phones.
- We supported a healthcare business development strategy consulting firm, assisting its clients in the pharmaceutical, biotech and healthcare investment industries. The deliverables included:
- Continuous Intelligence: Information delivery across therapies, treatments and regulatory parameters. Tracking of investigational drugs through stages of clinical development in the field of oncology, cardiology, gastroenterology, surgery, immunology, endocrinology etc.
- Market analysis before product launch and post market surveillance.
- Development of KOL and focus groups: Analysis of discussion groups, blogs and mailing lists for qualitative analysis.
- Pipeline Intelligence: Analysis of competitive pipeline activities across pre clinical, phase I, II, III, IV.
- Evaluated strategic option to enter and sustain in the bioinformatics market. The client was one amongst Top-5, IT service companies.
- A leading Nutritional supplement company was seeking a marketing partner to market its range of weight loss dietary supplement in India. We proposed to conduct a market study and develop a marketing plan for the product launch in India. The market study involved analysis of consumer buying behaviour, attitudes and preferences; competitor analysis; recommendation of promotional platforms; study of industry standards and regulation in Indian market; understanding of business model and distribution network of the existing players. The project was divided into four phases: Phase 1: Market study; Phase 2: Establishing the marketing mix; Phase 3: Optimizing the marketing mix and validation; Phase 4: Pre-launch in selected areas followed by the actual launch.
- Customer intercepts survey and mystery shopping for a leading retail clinic. The objective was to determine and recommend training program to offer positive patient experience.
- We supported one of the largest media research companies to investigate on a global basis to report how the world of innovation and entrepreneurship are transforming business.
Also, we were the exclusive partner for Red Herring –ATRE07 summit, held in Mumbai 2007.
- Medical Tourism - Globalization of healthcare. The client was exploring the opportunity to collaborate with Indian Corporate Hospitals into the domain of Medical Tourism. The project involved study of medical visitor experience , interviewing Chief/ Medical Directors of corporate hospitals -Apollo Hospital , LV Prasad , Wockhardt, Yashoda hospital, Fortis , Max Healthcare, Tata Memorial Hospital… and KOL development.
