Research

Our research services include a wide range of market research, competitive intelligence and trend analysis driven by primary and secondary research. We support you to achieve more by providing you with detailed information about companies, markets, trends, products, services and people that matter to them, through research and business information support.

Services:

  • Company Research: Company analysis and profiling, SWOT, Competition analysis, market and product research, Company performance.
  • Business Information: Business insight reports, compiling and creating content, creating customized sectoral report, databases creation and Newsletters
  • Competition comparison and analysis
  • Product and supplier profiling
  • Market opportunity analysis
  • Demand assessment
  • Product portfolio analysis
  • Analysis of customer segments, products, channels and technologies

University of Massachusetts

Medical Tourism

AIIMS

Financial Product Design - Religare

APCOB, TSCAB

Retail Sector - Dairy Products - Jersey

Consumer Health Sector - Nutrition Supplements

Retail Sector - Employment Opportunities - Satyam Foundation

Commercial Vehicle Tyres Manufacturing - Competitive Study

AAC Blocks - Manufacturing Sector

House Keeping Services - Hospitality Sector

Liquid Cargo Terminal - Logistics Sector

Electronics and white goods - Retail Chain TMC

Largest Music Company - Entertainment Sector - Aditya Music

Motor pumps- Manufacturing Sector

People Transport solution- Logistics Sector

Legal Process Outsourcing (Services)

Finance & Account Outsourcing (Services)

International School (Education)

Indian Retail Healthcare (Retail)

Medical Devices Company

Wearable Heathcare Monitoring System (Textiles)

Proton Electron Membrane Fuel Cell (Automotive)

Market Insight Support

Telecom

University of Massachusetts

University of Massachusetts hired ZeebraCross to conduct a Knowledge Management Survey to understand the process of information integration within organizations. In order to get the best results out of the survey it was essential to get the first-hand knowledge from people (CXO's & Directors.) who are actually managing the flow of information. ZeebraCross as the India knowledge partner of the University played a major role in making the survey conclusive. The research results provided vital information on ways firms should handle the received information for performance enhancement.

SURVEY LINK: www.zeebracross.com/KMSurvey

university-of-massachusetts

Medical Tourism

Healthcare Publication Company based in Massachusetts and Northern Connecticut into providing Healthcare news, medical updates, hospital and long-term care trends hired us India partner to support it on Globalization of healthcare study. The client was seeking profound information on Indian Corporate Hospitals who were into the domain of Medical Tourism. The project involved gathering valuable inputs from the leading hospitals catering to international patients by experiential study of medical visitors, interviews with Chief/ Medical Directors of corporate hospitals -Apollo Hospital , LV Prasad , Wockhardt, Yashoda hospital, Fortis , Max Healthcare, Tata Memorial Hospital and others.

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medical-tourism

AIIMS

Understanding the outdoor patient flow at AIIMS, New Delhi and the efficiency of their existing system handling the footfalls. The project team conducted a research on understanding the problems which the Outdoor Patients encounter like long waiting queues, limited service counters for patient registration, improper maintenance of patients' traffic at their OPD section. These factors play a vital role in diluting the patient experience & provide them with an option to look for better alternatives. Backed with actual findings & data the Team suggested an approach which comprehended the challenges in most effective manner- An SMS status notification solution and analytics & a centrally monitored TV channel with a compatible platform.

SMS registration technology where the issued SMS code would act as the ID and Token for patient's identification thereby cutting down the waiting time unmanageable crowd & preventing patients from getting turned away. The centrally monitored TV channel helps the authorities to get engaged with the patients, while they are waiting informing them about the waiting time & the throughput for each doctor so that they could effectively to plan their stay and appointment.

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Financial Product Design - Religare

Religare Enterprises Limited (REL) a prominent player in the Indian Financial Service space offering a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management. Religare Enterprises was looking for a professional partner to help it with a feasibility study on Gold as an Investment Avenue. ZeebraCross helped the client with a report which cleared the much needed apprehensions about their customers purchase & buying pattern. Analysis & report preparation involved inputs from several focus group discussion & actual interactions with the customers.

financial-product-design-religare

APCOB, TSCAB

The Andhra Pradesh State Co-Operative Bank Limited partnered with ZeebraCross to identify the retail banking location as per demography, profile of customers as per RBI guidelines.

Scope: Over 50 locations in TS and Over 36 Location in AP.

The study involved the following:
  1. Total number Banking Facilities Available
  2. Particulars of command area (Area of Operation)
  3. Importance of the centre (potentiality)
  4. Infrastructure (business consideration)
  5. Types of industries
  6. Trade and Services
  7. Business Projection
  8. Development in the area which are expected to give a fillip to the growth of the area in a big way
  9. Which Bank is catering to this area at present?
apcob-tscab

Retail Sector - Dairy Products - Jersey

The client is a premier dairy producer offering a complete range of milk and dairy products. They were exploring opportunities for setting up Retail outlets across major zones in Hyderabad ? Secunderabad. The scope included identification of location, design of its outlets, in store branding and development of brand elements in accordance with the positioning strategies.

Designing retail outlets which would be a one stop solution for a complete range of milk products requires an approach which incorporates customers? insight. An effective positioning can only be achieved if customer?s viewpoints are taken into consideration at each development stage.

Foreseeing the client to be a Benchmark for others in the same market, ZeebraCross recommended a store design on the basis of experiential research by studying customer's real time behaviour and actions. The proposed approach took into account several factors- consumer buying habits, attitude & preference, competitors' strategies, touch-points and others. The analyses were carried on data collected & compiled through actual customer interactions. The study supported client with a clear idea on the much needed apprehensions about their customers' understanding & experience. The store design helped to attract & draw customer & the positive experience at the outlets fostered customer loyalty resulting in streamlined revenue.

retail-sector-dairy-products-jersey

Consumer Health Sector - Nutrition Supplements

A leading dietary & nutritional company was seeking support to market its range of weight loose dietary supplements in Indian market. Internationally the company has a strong reputation in the weight loss market backed with strong clinical research & product development. Though the Indian healthcare market offers huge potential which several Brands wish to tap, but identifying the correct target segment & determining the best channel for reaching out to them is a mammoth of task. In order to reap benefits of the huge market potential it is important to optimize the Marketing Mix.

The project involved a gigantic task of studying the Indian Market potential ( Diabetes ), understanding & determining the most feasible business model & distribution network, demand assessment, effective promotional platforms & cost effective means of launching the product. Leveraging the in-house expertise & experience ZeebraCross team presented a marketing plan which successfully combated all the prevailing market challenges well within the stipulated timeframe. The plan was substantially backed with factual data collected through primary research- (End users, Retailers, Wholesalers and Sales Representatives interview), focused group discussion, Customer Satisfaction Survey and others. A well prepared roadmap enabled the client to effectively reach out to the Target segment & carve a niche for itself in an already overcrowded market. By successfully bridging the gap between customer expectations & desires it was able to taste similar success in the Indian market as well.

consumer-health-sector-nutrition-supplements

Retail Sector - Employment Opportunities - Satyam Foundation

The client was seeking research study and forecast plan on the potential Livelihood Generation in the Retail sector in Hyderabad ? Secunderabad to augment the Government of A.P (India) in its livelihood generation scheme. The scope included estimating the number of retail jobs opportunity in GHMC (Greater Hyderabad Municipal Corporation), types of retail jobs. ( Direct jobs and Support jobs ) , the various retail segments in GHMC , types of Retail formats in Hyderabad and their future expansion plans and forecast on retail sector job the next five years. ZeebraCross team conducted an extensive secondary research collecting & compiling of industry /sector news, government data and other official statistics. We listed the existing organized retail chains in Hyderabad and also their future expansions plans & the development roadmap for 2012. The scope included creation of database of retailer's segment and format wise, real-estate developer ? property services /consultants. HR /CXO contact details. We carried a detailed interview with the Hyderabad?s largest employers, real estate developers and property dealers. We did brainstorming sessions with an Expert Panel drawn from retailers, academia, Government and management consultancy to present and forecasts of future retail employment opportunities in Hyderabad. The study supported a detailed insight retail sector investment, retail real estate plans, FDI role and impact, skill man power requirement, necessary training, curriculum design, training program, recruitment, retention and turnover of current and emerging people resourcing practice in the Retail Sector in Hyderabad.

retail-sector-employment-opportunities-satyam-foundation

Commercial Vehicle Tyres Manufacturing - Competitive Study

A leading tyres manufacturing Brand in India was seeking competitive and comparative intelligence study focusing on areas such as dealer perception, customer perception, effectiveness & feasibility of the present marketing, promotional & pricing schemes, product utilization & future market potential. Easier said than done, the assignment involved a gigantic task of collecting & consolidating data (in accordance with the project objectives) country wide. Data Transparency & time were other limiting factors. Team ZeebraCross, comprehended the challenges in most effective manner & ensured timely delivery of the report without any compromise on the quality. The report provided the client with a clear idea on the much needed apprehensions, acting as a backbone for the development of future plans & policies.

commercial-vehicle-tyres-manufacturing-competitive-study

AAC Blocks - Manufacturing Sector

Case in point involved a client seeking advice & consultancy from a market research firm for studying the market potential & usage of AAC blocks in South India Region (Andhra Pradesh, Karnataka, Tamil Nadu and Kerala). The scope was not limited to understanding of the present trends & consumption pattern but also involved forecasting of the future fluctuation in demand backed with solutions for combating the forthcoming challenges.

Team ZeebraCross had to again prove worthy on the grounds of speed, accuracy and cost-effectiveness of the solution. To enable the client to achieve its research objectives the team drafted & implemented a report under an aggressive timeline. The report was developed only after careful interaction & exhaustive study of the customers, manufacturers, suppliers & distributors. It also took into consideration the various socio, economic, political & technology factors into consideration while determining the future course of action.

aac-blocks-manufacturing-sector

House Keeping Services - Hospitality Sector

The client in point was seeking a partner to conduct a market study on House Keeping Services offerings. The target audience being residential apartments in Bangalore, Hyderabad, Pune, Gurgoan & Chennai. We conducted a research study to understand the market & the target segment satisfaction level. The survey provided valuable inputs highlighting the problems faced by the residents. It acted as a base for determining additional values for the clients (differentiating itself from existing players) & future market demand forecast. Our study presented a clear view & Insight into consumers habits, preferences and unmet requirements along with a thorough understanding of the existing players operational plan (identifying the prevailing opportunities & gaps in the market).

house-keeping-services-hospitality-sector

Liquid Cargo Terminal - Logistics Sector

The client was looking for a professional partner to help it with a feasibility study for setting up Liquid Cargo Terminal in Kakinada Port. The study aimed at complementing the company's decision through an unbiased & reliable report which provides a detailed overview on the challenges & hurdles which the client may cross while planning to set its operations. The report planned to exploit the scope of liquid cargo terminals (market potential and forecast) in Kakinada Port with reference to the cargo traffic, major importers, and capacity and transportation bottleneck.

To cross the chasm successfully, Team ZeebraCross navigated the challenges and opportunities available in almost any sphere, from competitive positioning, to understanding of regulatory reforms and initiatives to shipment of goods policy. The study provided a comprehensive picture of the Kakinada port helping the service seekers to take a concrete step towards implementation of the desired plans.

liquid-cargo-terminal-logistics-sector

Electronics and white goods - Retail Chain TMC

A leading Retail chain of Electronics stores, Headquartered in Hyderabad wished to carry out Market intelligence study with respect to Pricing & promotions of selected product categories & Brand in leading Electronic stores across Andhra Pradesh. A customer experiential study for understanding customer perception and experience associated with the Brand. The report would help the company to successfully encounter the problem of diminishing sales.

Zeebracross planned to carry out Market intelligence study through well trained mystery shoppers (ensuring utmost confidentiality) for determining the factors which prevents the stores from abiding with Minimum Selling Price standards. The report would be based on the feedbacks gathered through actual interaction with customers & employees along with the study of various touch points.

electronics-and-white-goods-retail-chain-tmc

Largest Music Company - Entertainment Sector - Aditya Music

We were hired to study and prepare business model for the launch, marketing and sales of music content on memory cards format. To scope of project included understanding the customer buying behavior / acceptance towards memory cards as music media would they like to buy, how much they would like to pay for it etc. The development of a profitable business model required efficient tracking of end customer's perception on memory cards as medium for music. The gathered information was used to understand and analyse the market in terms of size, potential, cost and distribution fostering development of concept which act as source of sustainable revenue for the brand.

largest-music-company-entertainment-sector-aditya-music

Motor pumps- Manufacturing Sector

One of the major pumps and motor player in India encountered exponential growth in sales particularly in Andhra Region. Therefore, the company wished to engage an agency for conducting a market research to identity the various growth factors (reason for increase in sale) & determine whether the factors are sustainable & accountable for future growth. Exploratory research was conducted in and around Hyderabad (up country areas) to meet the project objectives. The data collected proved valuable in finding out what is happening enabling the client to access phenomenon in a new light.

motor-pumps-manufacturing-sector

People Transport solution- Logistics Sector

The client was seeking consulting services to enter into People Transport solution with a fleet of about 1000 Indica ev2 and 100 buses in Hyderabad. It was important to understand the concept & operations of Passenger Transport Business and its costing implications before framing any concrete actionable plans. If the costs and revenues aren't viable, it would be very difficult to sustain business.

Our study outlined the determinant forces in the Passenger Transport Business which play an important role in inbound and outbound logistics, inter-plant movement, warehousing & linefeed. The report provided a detailed analysis of not only the cost associated with the operations & maintenance of the fleet but also a comprehensive picture about the various other operational hurdles & obstacles. It helped the client to take a concrete step towards implementation of the desired plans.

people-transport-solution-logistics-sector

Legal Process Outsourcing (Services)

Relying on the success of its IT venture the client planned to diversify its operations into Legal Outsourcing Industry. We supported the management with required business plan- a blueprint for initiating & managing its new division. The study included development of a strategic framework for evaluating & exploiting business opportunities in the Legal Services Outsourcing sector. We supported the client with a comprehensive business plan which takes into account operational, technical, economical feasibility, industry potential & market growth. The approach was well in accordance with the client?s objectives.

legal-process-outsourcing-services

Finance & Account Outsourcing (Services)

An IT Services Company was exploring opportunities for diversifying and expanding its business operations into the fields of Finance and accounts outsourcing (FAO) service. The new business unit would be owned & operated under the name of ABC Financials. We supported the client with a business plan for starting and managing the new business venture after analyzing the competitive atmosphere & market scenario in the concerned sector. Leveraging on its team expertise, ZeebraCross provided a highly detailed insight about the existing business scenario (Finance & Account sector), the target audience & the expertise needed for managing the operations. The business plan catered to all the project objectives, thus helping the client in its decision making process.

finance-account-outsourcing-services

International School (Education)

Case in point involved a client seeking advice & consultancy from a market research firm for studying people perception on the schooling system in Hyderabad & few districts in A.P. Based on the research the client planned to set up tap the market potential through establishment of a group of educational institutions. The project scope involved market & competitor analysis, behaviour & perception study, service gap analysis & determining the most effective mode of communication for reaching out to the masses. ZeebraCross team drafted & implemented a report after careful interaction & exhaustive study of the parents & faculties with respect to the present traits in the educational sector (school). The report also duly captured the reforms which target population wished to get implemented.

international-school-education

Indian Retail Healthcare (Retail)

World Research Group (WRG) is a US-based conference and training development company focused entirely on providing strategies, tactics and solutions to help individuals become more successful in their professional lives. Retail Health Care Clinics are those convenient clinics located within retail stores, supermarkets hospitals premises etc. They mainly focus on preventive healthcare minor ailments treatment. In India the category includes Apollo Clinics, Workhardt, Fortis backed by Ranbaxy, Max and others. The client wished to study the Indian Healthcare Retail sector to have a better understanding of the stratum. We supported the client in the study of Retail Healthcare / Pharmacy sector in India focusing on understanding the challenges & opportunities for global players who wish to exploit the Indian Healthcare Retail Market.

indian-retail-healthcare-retail

Medical Devices Company

The client in this case is a leading Manufacturer, Service Provider of Surgical Medical Consumables, Orthopedic Equipment Supplies, Other Medical devices. The Company is promoted by professionals in health care involving doctors of all specialties, bio-medical engineers and scientists. The client had exclusive all India distribution rights for AAP Implant & wished to seek a partner for defining, managing and developing its business nationwide. ZeebraCross offered its support to the client through clear, well defined & action-oriented strategies for business development, marketing & sales support. The approach enabled the effectively communicate its positioning and value proposition to the Target segment resulting in formidable revenue generation.

medical-devices-company

Wearable Heathcare Monitoring System (Textiles)

Wearable Wireless Health Monitoring more popularly known Wearable Body Area Network (WBAN) converges several technologies towards a single objective: wireless health care monitoring and remote diagnostics (e.g. blood sugar levels, heart condition, pill camera, motion sensor, etc.).

The development of wearable healthcare monitors requires the co-coordinated efforts from various specialized groups and professionals: textile scientists, polymer chemists, physicists, bioengineers, software engineers, telecom engineers, consumer specialists and fashion designers, as well as those in the medical professions. Hence, in order to propel R&D activities in the field it is essential to take into account the viewpoints of all the experts. ZeebraCross offered its support to the client in consolidating the professional opinions into a single platform providing valuable inputs for further R&D & prototype improvisation.

wearable-heathcare-monitoring-system-textiles

Proton Electron Membrane Fuel Cell (Automotive)

PEMFCs also known as polymer electrolyte membrane, solid polymer electrolyte and polymer electrolyte fuel has gained momentum over the past few years over the traditional fuel cells. PEMFCs are used as alternatives in automotive applications, portable applications and small domestic applications, such rechargeable batteries. The project scope included the study of the Indian market for determining Opportunities and Challenges for PEM Fuel Cells. The report prepared by ZeebraCross not only provided an Industrial insight but also covered several other sections such as application, challenges, opportunities in automobile sector, technology & growth roadmap thereby showcasing the true picture to the manufactures.

proton-electron-membrane-fuel-cell-automotive

Market Insight Support

We supported a healthcare business development strategy consulting firm, assisting its clients in the pharmaceutical, biotech and healthcare investment industries. The deliverables included:

  • Continuous Intelligence: Information delivery across therapies, treatments, and regulatory parameters. Tracking of investigational drugs through stages of clinical development in the field of oncology, cardiology, gastroenterology, surgery, immunology, endocrinology etc.
  • Market analysis before product launch and post market surveillance.
  • Development of KOL and focus groups: Analysis of discussion groups, blogs, and mailing lists for qualitative analysis.
  • Pipeline Intelligence: Analysis of competitive pipeline activities across pre clinical, phase I, II, III, IV.
market-insight-support

Telecom

WiMAX Research: The research study involved feasibility study on deploying Wimax Solutions in the Middle-East, CIS countries, Asia, Europe & Africa in different environments- including urban, towns and rural areas for a country.

VoIP Business Research: The objective of this business research was to get a complete idea and detailed understanding of how the VoIP Business works with detailed info on whom to contact for sourcing VOIP services/products.

Mobile Phone Technology Transfer: The objective of this research study was to understand the mobile phone manufacturing industry and technology involved. Also to locate strategic technical partners for availing technology transfer for manufacturing mobile phones.

telecom

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